During World War I, Puch became an important vehicle supplier to the Austro-Hungarian Army. Puch automobiles were successful at the pre-war Österreichische Alpenfahrt rally and from 1913, the four-cylinder 38 PS (horsepower) Type VIII Alpenwagen was manufactured in Graz. In that year the company employed about 1,100 workers and produced 16,000 bicycles and over 300 motorcycles and cars annually. In 1912 Johann Puch went into retirement and became the company's honorary president. In 1910, Puch is known to have produced sedans for members of the Habsburg imperial family. In 1906 the production of the two-cylinder Puch Voiturette began and in 1909 a Puch car broke the world high-speed record with 130.4 km/h. Production of engines was started in 1901 and cars followed in 1904. The main production plant, later called Einser-Werk, was constructed in the south of Graz, in the district of Puntigam.
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